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Beyond the Badge, Titles, and Cities: Defining My Identity

  • Writer: Bernhard Smid
    Bernhard Smid
  • 2 days ago
  • 2 min read

Updated: 21 hours ago


Some time ago, I shared a Linkedin post about a fundamental question: who am I, truly? The reflection was inspired by an interview discussing how many people connect their identity exclusively to the city where they live or the profession they practice. This also led me to reflect on external perceptions: how we are seen by others and, most importantly, how we perceive ourselves across different social and professional environments.


Recently, the invitation to become a co-author of the book  O Poder de uma História, Volume 2 (The Power of a Story, Volume 2) further expanded my personal and professional reflections. During the writing process, essential questions emerged: Who are we when we remove our corporate badge, leave our hometown, or change our career path? What is the essence that remains, regardless of circumstances?



Beyond Borders, Responsibilities, and Cities
Beyond Borders, Responsibilities, and Cities

Born in Brazil to foreign parents, I inherited valuable characteristics from different cultures. From my German heritage, I developed discipline, structure, and technical rigor. From my Spanish roots, I embraced passion, a questioning mindset, and adaptability. This multicultural background enables me to understand diverse contexts and people more easily, regardless of nationality or hierarchical position within an organization. It is an advantage that helps me build bridges, seek balance, and act with empathy and strategic clarity.


Throughout my career, I have had the opportunity to experience different professional stages in diverse environments. I have changed cities, countries, and roles, taking on new challenges across multiple contexts. I have lived in different regions of Brazil, as well as in Germany, France, and the United States. Each transition required cultural adaptation, rapid learning, and the ability to deliver results in new environments. These experiences strengthened my adaptability and resilience.


Through these diverse experiences, I came to understand that change does not dilute identity — it strengthens and enriches it. I am guided by purpose, value the construction of lasting relationships, and remain committed to delivering consistent results, even in complex and dynamic environments.



Taking a pragmatic view, some characteristics define who I am:


  • Proactivity and execution: I roll up my sleeves, identify opportunities, connect people, and transform ideas into concrete actions.

  • Transparency and clear communication: I value direct, honest, and constructive dialogue, always seeking alignment and solutions.

  • Emotional intelligence: I am able to understand and manage dynamic and diverse environments and teams while maintaining focus on objectives.

  • Global perspective: With extensive  international experience, I have developed the ability to navigate diverse, regulatory, and multicultural contexts, especially in negotiations involving authorities and complex organizations.


Life constantly presents us with unexpected situations and opportunities for growth. I remain open to new challenges and continuous learning, always committed to creating sustainable value wherever I contribute.


I would appreciate hearing your perspective on this topic. How do you define your own professional identity? Let’s enrich this conversation in the comments.


 
 
 

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Bernhard J. Smid’s Academic Background

2019-2024

Université de Bordeaux, France

Doctorate – Doctor in Business Administration (DBA)
Dissertation title: Advocacy, Stakeholder Engagement, and Customer Relations: The Perspective of Tobacco Growers in Brazil.

The research analyzes stakeholder engagement and customer relationship management/customer loyalty, considering the complexity of the tobacco agribusiness supply chain, which is highly regulated. The study surveyed 204 tobacco growers across 98 municipalities in Brazil. It also examines other agribusiness value chains that present similarities in the relationship between producers and industry.

2006 -2008

Munich Business School, Germany

Master’s Degree – Master of Arts (MA)
Dissertation title: “The Impact of Trade Liberalization on the Quality of Democracy in India”

The master’s thesis, later adapted into a book, analyzes how trade liberalization in India affected the quality of democracy in the country. The study examines the socioeconomic transformations resulting from economic openness, their impacts on society, and how these processes influenced public policy implementation. The analysis reflects on the trade-offs between global integration and democratic strengthening, focusing on one of the world’s largest and most complex examples.

2015-2016

SENAR GO, Brazil

Agribusiness Technician 

Technical course promoted by SENAR/CNA in Alexânia (GO), focused on the management and operation of agribusiness production chains.

2003-2005

Fundação Getúlio Vargas (FGV), Brazil

MBA - Masters of Business Administration

Dissertation title: Economic Models in the High-Tech Sector: Business Models in the High-Tech Sector: The Case of Digital TV in Brazil–USA Relations.

The dissertation examines existing technologies (American, Japanese, and European) and the prospects for technological implementation in Brazil, considering private sector advocacy efforts related to national and international public policies.

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